“Built Beautiful,” is now premiering at the Denver Film FestivalOct 26, 2020
For centuries, humans have sought to express beauty in architecture and art, but it is only recently that neuroscience is helping to determine how and why beauty plays an important role in our well-being.
Architects and neuroscientists are embarking on a new field of study in which subliminal responses to one’s built environment may influence the future of design. Experts argue that positive subliminal reactions lead to a pleasurable experience, one reminiscent of a powerful meditation session.
The question remains: what makes a building beautiful - or more specifically, which elements of the built environment does the brain recognize as beautiful?
Donald H. Ruggles, AIA, is CEO of Ruggles Mabe Studio, a boutique residential architecture and interior design firm based in Denver, Colorado. Founded in 1970, the firm is dedicated to the idea that beauty can improve the lives of its clients. Their award-winning projects have been featured in publications world-wide. Don is the author of the book Beauty, Neuroscience & Architecture (2017) and Executive Producer of the full-length documentary movie Built Beautiful (2020).
The festival runs until November 8 and tickets can be purchased ($15) at https://dff.eventive.org/films/5f63c1c45944b3005c84b9e9.